The platform is rolling out a new feature that enables them to reduce the volume of AI-created videos appearing in their streams. This initiative comes as the platform announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global release. This shift aligns with a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding channels on a competing service only show AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that a lot of users like content created using AI tools, including digital art to science explainers, and we aim to give people the ability to adjust the amount of that, according to their own likes,” said a spokesperson.
Volume and Proportions
The service announced that there are presently 1.3 billion videos on its service tagged as AI-generated. Overall, over 100 m videos are submitted to the platform every day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the level of AI content they see by accessing the content preference feature in the application and picking the AI content topic. Further subjects that are already be modified under the setting include politics, fashion, cosmetics, and choreography.
AI Disclosure Rules
Its policies mandate users to tag “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic artificial content that is unmarked can be deleted under its terms of service.
In addition, the app will henceforth add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore introducing a $2m educational fund for experts and groups to create learning resources about using AI responsibly. This program will assist non-profit groups dedicated to teaching computer science.
Content Safety Approach
TikTok has defended its content review process, amid discussion over plans to cut jobs for a large number of review team members in Britain. It is set to eliminate hundreds of positions in its content moderation department in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would still have a role, but automated tools can shield workers by removing the most graphic content prior to it is viewed by humans. The platform announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
